This morning one of your fellow members came to the gym to workout and ask me about a health and wellness product he was introduced to.
I am not going to mention the product, or if it is good or bad....
In fact I'm not even sure!
I am in the health and wellness industry and feel that I have a pretty good grasp on this stuff, but I can't make heads or tails of the website. I think part of the problem is the marketing.
Now this product may be the greatest thing, but It is confusing when companies use testimonials that are canned or overexaggerated.
Take this for example:
"In the first couple of days on _____ I increased the weight I was lifting by 30% and I doubled the amount of repetitions in my workout."
So lets say this guy was bench pressing 135 lbs for 10 reps.
If we believe his testimonial, after two days on this supplement he was able to bench 175.5 lbs for 20 reps!! Come on!!
It doesn't even make sense that he doubled his repetitions...
Why would someone do that?
Why not just do the 10 reps with a 50% increase in the amount of weight..haha....
This is also a product that claims to help you sleep better, lose weight, increase endurance, stop aging, and improve well being.
What do you think of when you hear well being?
When I think of well being I think of mental health.....
How can a supplement help that?
I feel that the marketing can sometimes distort what the product actually does.
What do you think? Do you know of any examples of this?